Amazon Rebrands Project Kuiper to Amazon Leo, Accelerating Global Satellite Internet Deployment
Jupiter, FL., (November 13th, 2025)- Amazon has officially renamed its long-running satellite broadband initiative Project Kuiper as Amazon Leo, marking a key milestone in the company’s effort to bring high-speed internet connectivity via low Earth orbit (LEO) satellites to underserved regions worldwide.
The new name reflects the project’s evolution from an internal development codename into a permanent, stand-alone brand. According to Amazon, the moniker Leo pays homage to the satellite constellation’s location in low Earth orbit, the foundational architecture that enables fast, low-latency connectivity, while also signaling the program’s readiness to move beyond prototype stages and into full-scale deployment and service activation.
Launched in 2019 under the name Project Kuiper, the initiative was conceived to address significant gaps in global broadband access by using a constellation of thousands of satellites to deliver reliable, high-speed internet where traditional terrestrial infrastructure is limited or unavailable. Over the past several years, the program has steadily matured, receiving regulatory approval to deploy more than 3,200 satellites and executing successful early launches of production units into orbit.
Amazon officials noted that the Kuiper name served well during the early development phase, but the transition to Amazon Leo better represents the constellation’s operational identity and long-term mission. The updated brand coincides with the expansion of satellite production capabilities and the introduction of advanced user terminals designed for both residential and enterprise use.
In recent months, Amazon Leo has begun shipping high-performance antenna units to select customers for testing, offering gigabit-class download speeds and optimized network performance for a range of applications such as remote business connectivity, cloud computing, and real-time data transfer. This rollout marks a shift toward commercial readiness as Amazon prepares for broader service availability in 2026.
Despite the rebranding, the core goals of the program remain unchanged: extend high-speed, low-latency internet to communities lacking reliable broadband, and enable new possibilities for industries operating in remote or challenging environments. Amazon Leo’s progress places it alongside other emerging LEO satellite networks as the company pushes forward with ambitious deployment plans that could reshape global connectivity.
For those interested in the latest updates, Amazon is encouraging users to sign up for notifications as the network continues to grow and prepare for commercial service.